That is our mantra, our mindset our guiding star and expresses or passion to skiing which we share with all our athletes and ambassadors representing our brand. If old or young, man or woman, alpine skier, Nordic skier, ski touring enthusiast, freestyle skier or even ski jumper; we all lived through defeats and setbacks, we’ve stumbled, fell and got back up again always eager to move on, reach that next summit, ski the next slope, win the next race, go the full distance, fly down the next taller hill or stomp the next new trick.