Our vision is to be the first choice for every athlete. With our products, we enable personal best performances and unforgettable moments. Passion and commitment to our sport are the basis for this. This spirit guides our actions and therefore also our communication.

With the “Live To Ski” film series, we are going one step further. We let those people who share the Fischer mentality and passion have their say: our athletes, employees and brand ambassadors. In very personal moments, they enrich our message “Skiing is not a lifestyle. It's life”.

Freeriders Sandra Lahnsteiner and Sverre Liliequist, young star Frida Karlsson together with legend Thomas Wassberg and Olympic champion Kikkan Randall, as well as Olympian Sadie Bjornsen Maubet, adventure racer Staffan Bjørklund and cross-country star Johannes Høsflot Klæbo have already told their stories. More episodes to follow ... stay tuned and #livetoski!